0
0
Honestly, I didn’t even think about digital marketing until pretty recently.
It just wasn’t something that crossed my mind—I guess I thought it was mostly for big brands or influencers. I grew up in Japan, where things move differently, maybe a bit more slowly.
But then again, maybe I just wasn’t paying attention.
Studying media abroad changed the way I look at things. I started noticing how people outside Japan talk about us—what they focus on, what they miss. Sometimes it’s accurate, but sometimes it’s… off. That made me think: maybe I could help fill in the gaps.
There are parts of Japan I’d love to share with others. Not the tourist-heavy stuff, but the smaller things—like local shrines, quiet cafés, seasonal festivals, or even the way people say “thank you” with a bow. These little things might seem ordinary to us, but they can feel special to someone else.
That’s where digital marketing comes in. Platforms like Instagram, blogs, and even short videos can show the everyday beauty of life in Japan. I’ve seen small shops in Kyoto post daily photos just to show their mood. Some shrines now use X to share events. It’s not about selling—it’s about sharing moments.
I came across this video recently, and it really stuck with me:
It reminded me that marketing, when done right, can feel human. And that’s the kind I want to learn.
